When people hear the phrase customer relationship management, or CRM, they often picture sales teams logging calls or marketing teams tracking email campaigns. But there’s far more to it than that. In supply chains and warehouse operations, CRM plays a larger, often-overlooked role — one that directly impacts service levels,...
The last few years have shown just how vulnerable supply chains can be. The pandemic, political unrest and shipping delays have all revealed how quickly disruption spreads across industries. Companies that once relied on smooth, predictable flows of goods now face an environment where risk is part of everyday operations....
