Modernising the Warehouse Puts Raleigh Ahead of the Pack
Ask anyone in the UK to remember their first bike and the chances are that one brand is mentioned more fondly than any other – Raleigh. The company is one of the most successful bicycle brands in history, stretching back to its foundations in Raleigh Street, Nottingham, in 1885, and growing to become one of the largest manufacturers and distributors of bicycles and accessories in the UK and around the world.
For many bike fans, Raleigh is adored for its iconic Chopper, Mustang and famed ‘Banana’ road bike from the 1980s, which is now a sought-after collector’s item amongst British hipsters. Raleigh’s pioneering designs and reliability have kept it at the forefront of the bike business for decades. In order to keep pace with its flourishing e-commerce business, Raleigh undertook a project to transform its warehouse into a faster and sleeker operation.